Are You Ready to Step into Your Power & Believe in Yourself as an Artist?

You’ve poured your heart and soul into your artwork for a few years. You may have sold a few pieces. Now you want to turn your passion into a business but have no idea what steps to take or where to start and feel overwhelmed by the process.

Do You Know. . . .

  • How to keep track of your art inventory?
  • How to photograph your work like a pro?
  • The 9 essential factors in pricing your work?
  • What an artist brand actually is and how to create one to maximize your overall success?
  • What collateral materials you need to communicate to your audience who you are?
  • The 6 most important features of your artist website?
  • The features of a successful e-commerce site and how to handle online sales tax?
  • How to optimize your website so viewers can find you?
  • How to write an effective e-newsletter and grow your email list?
  • How to write an engaging bio and artist statement that tells your audience who you are and why you paint what you paint?
  • Factors to consider when choosing a title for your work?
  • The components of a Sales Invoice and Certificate of Authenticity?

We Understand

We’ve been where you are and can help you. Between the two of us we have decades of experience in the trenches of the art world running our own successful businesses. We have set up and organized our businesses from the ground up, worked with many galleries, stood tall at art festivals and art fairs, worked with designers and art consultants, marketed ourselves on social media, written multiple bios, artist’s statements and CV’s, you name it and we have done it. Now we are excited to share our extensive knowledge with you and give you tools you need to create, organize and launch your own business. By taking this course you will take the first step in creating the foundation you need to achieve your dream of being a successful, professional artist.

Here's What's Included:

First and foremost, this Course includes the benefit of having two instructors, both of whom are very experienced in making their way in their respective art businesses. This means you will have multiple perspectives on the various topics covered. This Course is a self-paced online course consisting of pre-recorded video lessons, handouts, an easy to follow course workbook and bonus downloadable PDF’s delivered in a password protected virtual classroom. The course is divided into different learning modules by subject.

We welcome all levels of artists whether you are in the beginning stages and starting to plan your art business, or if you’re an artist who has been trying to make the leap into a full-time business and need some help.

  • Participation in our private Facebook Community for you to share your questions and concerns, and get answers

  • Monthly scheduled Zoom question and answer sessions with Cat and Julie

  • Ways you can keep track of your art inventory, contacts, sales and other important data relating to your art

  • How to work in a series and 9 essential factors in pricing your work

  • How to create a consistent presentation of your art and choose titles for your work

  • 6 essential features of your artist website, How to optimize your website so that viewers can find you , What to include in an e-commerce website and how to handle online sales tax

  • How to create your CV, Bio, Artist Statement, Head shot and studio shots

  • How to create sales invoices and certificates of authenticity

  • Putting together an effective newsletter and blog as well as growing your email list, Defining your brand and creating supporting collateral materials you will use to communicate with your audience

  • 2 *BONUSES* are also included: A Tour of Artwork Archive and How Long Does it Take for Someone to Buy My Art Online After First Seeing It?

Learn How to Present Yourself as an Artist with Clear Branding

Course curriculum

  • 1


    • Download Adobe Reader

    • How to Navigate the Learning Portal

    • Meet Your Instructors

    • [To Do] Join the Private Facebook Group

    • Before we begin...

  • 2

    Group Zoom Calls with Cat Tesla and Julie Schumer

    • How your Group Zoom Q & A Sessions Work

    • Zoom Call Schedule + Recordings

  • 3

    Module 1

    • [Watch] Say Hello to Mary

    • [Watch] Art Clinic: What NOT to do at the Beginning of your Art Business

  • 4

    Module 2

    • [Watch] Keeping Track of Inventory, Choosing a Title for Your Work & Photographing Your Work

    • [Watch] Consistent Presentation & Working in a Series

    • [Watch] How to Price Your Work & Create Your CV, Artist Statement, Bio, Elevator Speech, Head Shot and Studio Shots

    • [Read] Working in a Series

    • [Read] Pricing Your Work: 9 Essential Factors to Consider

    • [Read] Artist Statement + Bio Template

    • [Read] Formatting Your CV Template

    • [Read] Certificate of Authenticity Template

    • [Read] Creating an Invoice Template

    • [To Do] Workbook: You and Your Work + 4 Exercises

    • [Watch] Art Clinic: Never Undercut Yourself

  • 5

    Module 3

    • [Watch] Putting together your E-newsletter & Starting a Blog or Podcast

    • [Watch] Defining Your Brand & Creating Your Collateral Materials

    • [Watch] Art Clinic: Your Email List is Your Future

    • [Read] E-newsletter Example

    • [Read] Create a Catalog of Your Works

    • [Read] An Example of an Electronic Press Kit

    • [Read] Tear Sheet Example

    • [To Do] Communicating Who You Are as an Artist + 1 Exercise

  • 6

    Module 4

    • [Watch] Your Website: Putting Your Best Foot Forward

    • [Read] Creating Your Website: The 6 Most Important Features

    • [Read] Your Online Presence

  • 7


    • [Read] How long does it take for someone to buy my art online after first seeing it?

    • Tour of Artwork Archive

  • 8

    Next steps

    • Congrats! Here's what's next...

    • More Resources for You

    • Before you go...


Professional Artist

Julie Schumer

Julie Schumer is a self-taught artist whose work is shown in galleries across the United States and is in many private collections. Julie lives and works in Santa Fe, New Mexico. She has been teaching expressive painting workshops for a number of years and has found it thrilling to help painters learn new skills, gain confidence, and become excited about their painting journey. Now her courses are offered in an online format which enables those in distant lands to participate.

International Artist

Cat Tesla

Cat Tesla is an award-winning artist who is represented by galleries in the U.S. and U.K. Cat started teaching in-person workshops and due to the demand, began offering them online so that artists around the world could participate. Cat lives and works from her studio in Atlanta, Georgia. Tesla believes that anyone can be a great painter or establish a successful art business, they just need someone to show them how.

Put Your Best Foot Forward

It's time to organize your work, your website, and how you present yourself in the art world.

The Course Includes:

  • Private Facebook Community: Connect, share your work and interact with your instructors and fellow artists! [$497 Value]
  • Monthly LIVE Zoom Q & A sessions with Cat & Julie [$1200 Value]
  • PLUS these 2 BONUSES: A Tour of Artwork Archive and How Long Does it Take for Someone to Buy My Art Online After First Seeing It? [$300 Value]
  • Art Clinics: Learn from real-life experiences when things go wrong [$297 Value]

  • TOTAL VALUE = $2294

Testimonials: See What Other Artists Have to Say About this Course

Learned So Much

Donna B.

If you have a question, Cat and Julie have an answer! They know the in's and out's of the art business and really helped me to plan my business based on my strengths. I realized I don't have to do everything, but can pick and choose what I want for presenting my work. The templates especially helped me to quickly fill in much needed information for my branding.

Great Course!

Heidi M.

Julie and Cat's step-by-step approach gave me the confidence to get organized and move forward as I had no real experience with any of this! The information they provided helped me in so many ways. I especially needed help in learning how to price my work and how I should put my website together so I could get started with an e-commerce and they provided invaluable assistance with that.

By the end of this course you will:

  • Part I

    Learn the best options for keeping track of your artwork, contacts, and sales, Photograph your work like a professional, Present your work in a consistent way, including working in a series and how to price your work, Create the documents you will need to present yourself, including your Artist Statement, CV, Bio, Certificate of Authenticity and sales invoices

  • Part II

    Learn how to effectively communicate who you are as an artist and clarify your brand through your website, e-newsletters, blogs and podcasts, Create the collateral materials you need to have on hand such as a business card, catalog, and electronic press kit, Learn how to talk about your art

  • Part III

    Learn the 6 essential features of a winning artist website as well as how to choose a domain name and website hosting service, Learn how to optimize your website for searching so that your audience can find you online, Learn the components of a successful e-commerce website as well as gain an understanding of online sales tax issues and how to handle them


There are 3 other courses in the Business of Art Suite, or sign up for all 4 and SAVE BIG!

7-Day Money Back Guarantee

[Cancel anytime during the first 7 days of the course (counting from the date of your first course sign-in) and receive a full refund. No questions asked.]

7-day money back guarantee


  • How long will I have to finish the course?

    You will have full access to the course for 1 year and to the Facebook community for as long as you wish.

  • Do I have access to the entire course all at once?

    Yes! We encourage you to work through the course in order since that's what we'll be discussing on the Zoom calls.

  • Can I view Modules that interest me?

    You can watch the course in any order you wish.

  • What do I do if I have technical issues accessing the course?

    If you have technical issues getting into the course: Send Julie and Cat an email to and we will resolve your issue as quickly as possible.

  • What is your refund policy?

    Upon request, you will receive a full, no-questions-asked refund within 7 days of starting the course.