Are You Ready to Step into Your Power & Believe in Yourself as an Artist?

You’ve poured your heart and soul into your artwork for a few years. You may have sold a few pieces. Now you want to turn your passion into a business but have no idea what steps to take or where to start and feel overwhelmed by the process.

Do You Know. . . .

  • What the possible multiple income streams are and how to go about establishing them?
  • How to participate in juried shows, art festivals, art fairs and open studio events?
  • How to find the right art gallery for you and your work, how to submit your work, how to vet a gallery interested in you, the essential components of a gallery contract that will protect you and how to establish a good working relationship with a gallery?
  • How to handle a commission successfully, including what terms you should include in a commission agreement?
  • How to attract designers and art consultants and how to work with them?
  • Issues that may arise when you collaborate with another artist?
  • How to sell prints on your own?
  • How to prepare for a media interview and write a press release designed to get attention?

We Understand

We’ve been where you are and can help you. Between the two of us we have decades of experience in the trenches of the art world running our own successful businesses. We have set up and organized our businesses from the ground up, worked with many galleries, stood tall at art festivals and art fairs, worked with designers and art consultants, marketed ourselves on social media, written multiple bios, artist’s statements and CV’s, you name it and we have done it. Now we are excited to share our extensive knowledge with you and give you tools you need to create, organize and launch your own business. By taking this course you will take the first step in creating the foundation you need to achieve your dream of being a successful, professional artist.

Here's What's Included:

First and foremost, this Course includes the benefit of having two instructors, both of whom are very experienced in making their way in their respective art businesses. This means you will have multiple perspectives on the various topics covered. This Course is a self-paced online course consisting of pre-recorded video lessons, handouts, an easy to follow course workbook and bonus downloadable PDF’s delivered in a password protected virtual classroom. The course is divided into different learning modules by subject.

We welcome all levels of artists whether you are in the beginning stages and starting to plan your art business, or if you’re an artist who has been trying to make the leap into a full-time business and need some help.

  • Participation in our private Facebook Community for you to share your questions and concerns, and get answers

  • Monthly scheduled Zoom question and answer sessions with Cat and Julie

  • A deep dive into entering and participating in juried art shows, art fairs, art festivals and open studio events

  • Finding the right gallery for you and your work, how to submit your work, how to vet a gallery, the topics you need to clarify with a gallery before signing on, the essential terms of a gallery contract

  • Establishing a good working relationship with a gallery and Art Clinics that highlight real life experiences where things went wrong and how they were remedied

  • How to handle a commission successfully, including the essential components of a commission agreement

  • How to attract designers and consultants and develop a good working relationship with them

  • Considerations in licensing your work, the basic ingredients of a licensing agreement and How to Sell Prints on Your Own

  • Collaborating with another artist and what a collaboration agreement should cover

  • • SPECIAL *BONUS* also included: Media Coverage: Preparing for an Interview and Writing Press Releases

Learn How to Attract Media Coverage, Prepare for a Press Interview & Write Press Releases

Course curriculum

  • 1

    Welcome to the course!

    • [To Do] Download Adobe Acrobat Reader

    • How to Navigate the Learning Portal

    • Meet Your Instructors

    • [To Do] Join the Private Facebook Group

    • Before we begin...

  • 2

    Group Zoom Calls with Cat Tesla and Julie Schumer

    • [Read] How your Group Zoom Q & A Sessions Work

    • [Read] Group Q & A Zoom Call Schedule

  • 3

    Module 1: Meet Mary, The Typical Artist & Mistakes that Can Happen

    • [Watch] Say Hello to Mary

    • [Watch] Art Clinic: What NOT to do at the Beginning of your Art Business

    • [Watch] Art Clinic: Never Undercut Yourself

    • [Watch] Art Clinic: Don't Fall Prey to Scams

  • 4

    Module 2

    • [Watch] Where to Show & Sell Your Work: Online Juried Shows, Art Festivals, Art Fairs, Trade Shows, & Virtual Art Fairs

    • [Watch] How to Work with Galleries, Art Consultants, & Designers

    • [Watch] The In's and Out's of Commissions, Collaborations, Licensing Your Artwork, Hosting an Open Studio Live or Virtual

    • [Read] Selling Prints On Your Own

    • [Read] A Checklist for Planning and Hosting your Open Studio Event

    • [To Do] Workbook: Establishing Multiple Income Streams + 3 Exercises

  • 5

    Module 3: When Things Go Wrong

    • [Watch] Art Clinic: Sometimes Galleries Steal

    • [Watch] Art Clinic: Commissions Can Get Murky

    • [Watch] Art Clinic: Who Insures Art Shipments?

    • [Watch] Art Clinic: Pop-In Visits Tell You Everything

  • 6

    Module 4: Special Focus on Art Fairs

    • [Watch] Doing Art Fairs: An A-Z Guide [Part 1]

    • [Watch] Doing Art Fairs: An A-Z Guide [Part 2]

    • [Read] Art Fairs from A to Z

  • 7

    Module 5: Special Focus on Open Studio Events

    • [Watch] Getting Ready for an Open Studio Event

    • [Read] Holding an Open Studio Event

    • [Read] Including a Virtual Element to Your Open Studio Event

  • 8

    BONUSES: Media Coverage

    • [Watch] Media Coverage: Preparing for an Interview & Writing Press Releases

    • [To Do] Workbook: Media Coverage + 2 Exercises

  • 9

    Next steps

    • Congrats! Here's what's next...

    • More Resources for You

    • Before you go...


Professional Artist

Julie Schumer

Julie Schumer is a self-taught artist whose work is shown in galleries across the United States and is in many private collections. Julie lives and works in Santa Fe, New Mexico. She has been teaching expressive painting workshops for a number of years and has found it thrilling to help painters learn new skills, gain confidence, and become excited about their painting journey. Now her courses are offered in an online format which enables those in distant lands to participate.

International Artist

Cat Tesla

Cat Tesla is an award-winning artist who is represented by galleries in the U.S. and U.K. Cat started teaching in-person workshops and due to the demand, began offering them online so that artists around the world could participate. Cat lives and works from her studio in North Port, FL. Tesla believes that anyone can be a great painter or establish a successful art business, they just need someone to show them how.

Establishing Multiple Income Streams

You're ready to increase and diversify your income as an artist!

The Course Includes:

  • Private Facebook Community: Connect, share your work and interact with your instructors and fellow artists! [$497 Value]
  • Monthly LIVE Zoom Q & A sessions with Cat & Julie [$1200 Value]
  • SPECIAL BONUS: Getting Media Coverage, Preparing for an Interview & Writing Press Releases [$200 Value]
  • Art Clinics: Learn from real-life experiences when things go wrong [$497 Value]

  • TOTAL VALUE = $2394

Testimonials: See What Other Artists Have to Say About this Course

Double the Experience

Susan E.

Cat and Julie's can-do-philosophy and enthusiasm for their art businesses is amazing and helped me to really get my own business off the ground. They are without a doubt the voices of experience which made them all the more credible for me. I appreciated hearing about their real life experiences, such as in their gallery relationships, so I can anticipate (and avoid) problems that could occur and be prepared with a solution.

Thank You Both :)

Chris P.

I've been wanting to increase my income and make more money from my art, but really didn't know how to do this. Your course gave me so many ideas and step-by-step guides! I'm so excited to try new venues with my art and work with galleries and art consultants in particular. I'm now even thinking about doing an art fair, which I would never have considered in the past. My future is bright!

By the end of this course you will:

  • Part I

    Know where to find and how to enter juried art shows, Know how to apply to and prepare for an art festival and art fair, and Learn how to prepare for and host an open studio event, both live and virtual

  • Part II

    How to find and vet galleries, Know the essential terms to be included in a gallery contract, Know how to establish a good working relationship with a gallery, and Learn how to find and work with designers and art consultants

  • Part III

    Know how to license your artwork, Know how to work with a client who commissions a piece of your art and what terms to include in a commission agreement, Learn the ins and outs of collaborating with another artist, Learn how to sell prints on your own, and Be able to prepare for a media interview and write a press release


There are 3 other courses in the Business of Art Suite, or sign up for all 4 and SAVE BIG!

7-Day Money Back Guarantee

[Cancel anytime during the first 7 days of the course (counting from the date of your first course sign-in) and receive a full refund. No questions asked.]

7-day money back guarantee


  • How long will I have to finish the course?

    You will have full access to the course for 1 year and to the Facebook community for as long as you wish.

  • Do I have access to the entire course all at once?

    Yes! We encourage you to work through the course in order since that's what we'll be discussing on the Zoom calls.

  • Can I view Modules that interest me?

    You can watch the course in any order you wish.

  • What do I do if I have technical issues accessing the course?

    If you have technical issues getting into the course: Send Julie and Cat an email to and we will resolve your issue as quickly as possible.

  • What is your refund policy?

    Upon request, you will receive a full, no-questions-asked refund within 7 days of starting the course.