Are You Ready to Step into Your Power & Believe in Yourself as an Artist?

You’ve poured your heart and soul into your artwork for a few years. You may have sold a few pieces. Now you want to turn your passion into a business but have no idea what steps to take or where to start and feel overwhelmed by the process.

Do You Know. . . .

  • How to prepare yourself mentally and financially to be a professional artist?
  • What self-limiting beliefs may sabotage your progess as a professional artist and how to overcome them?
  • What the different business structures are you can choose from to set up your art business?
  • What local and state regulations you need to comply with as a seller?
  • What are considered good business practices for professional artists?
  • What you need to do to be considered as a professional artist by the IRS?
  • How to create systems to keep all aspects of your business organized?
  • How to manage your time effectively so you can accomplish all you want to?

We Understand

We’ve been where you are and can help you. Between the two of us we have decades of experience in the trenches of the art world running our own successful businesses. We have set up and organized our businesses from the ground up, worked with many galleries, stood tall at art festivals and art fairs, worked with designers and art consultants, marketed ourselves on social media, written multiple bios, artist’s statements and CV’s, you name it and we have done it. Now we are excited to share our extensive knowledge with you and give you tools you need to create, organize and launch your own business. By taking this course you will take the first step in creating the foundation you need to achieve your dream of being a successful, professional artist.

Here's What's Included:

First and foremost, this Course includes the benefit of having two instructors, both of whom are very experienced in making their way in their respective art businesses. This means you will have multiple perspectives on the various topics covered. This Course is a self-paced online course consisting of pre-recorded video lessons, handouts, an easy to follow course workbook and bonus downloadable PDF’s delivered in a password protected virtual classroom. The course is divided into different learning modules by subject.

We welcome all levels of artists whether you are in the beginning stages and starting to plan your art business, or if you’re an artist who has been trying to make the leap into a full-time business and need some help.

  • Participation in our private Facebook Community for you to share your questions and concerns, and get answers

  • Monthly scheduled Zoom question and answer sessions with Cat and Julie

  • How to address Self-Limiting Beliefs and Imposter Syndrome

  • Dreaming Big: What do you Desire for your Art Business

  • Compliance with local and state regulations as a Seller

  • Factors the IRS will use to determine if you are a professional artist versus a hobbyist and what that means for your taxes

  • Creating Systems to Organize Your Business

  • Effective Time Management Practices (which we all need!)

  • Art Clinics that highlight real life experiences where things went wrong and how they were remedied

  • 2 *BONUSES* are also included: An Introduction to Copyright for Artists & How to Write a Business Plan for your Art Business

Learn How to Set Up Everything Correctly From the Beginning

Course curriculum

  • 1


    • [To Do] Download Adobe Acrobat Reader

    • How to Navigate the Learning Portal

    • Meet Your Instructors

    • [To Do] Join the Private Facebook Group

    • Before we begin...

  • 2

    Group Zoom Calls with Cat Tesla & Julie Schumer

    • [Read] How your Group Zoom Q & A Sessions Work

    • [Read] Group Q & A Zoom Call Schedule

  • 3

    Module 1

    • [Watch] Self-Limiting Beliefs & Imposter Syndrome

    • [Watch] What do you Desire? Let's Talk About Dreams

    • [To Do] Workbook: Welcome + 2 Exercises

  • 4

    Module 2

    • [Watch] Say Hello to Mary

    • [Watch] Preparing Mentally & Financially to be a Professional Artist

    • [Watch] First Steps: The Proper Way to Set up Your Art Business

    • Hobby Vs Business: Understand The Difference

    • [Read] Are you a Hobbyist or Professional Artist for Tax Purposes

    • [Watch] Art Clinic: What NOT to do at the Beginning of your Art Business

    • [To Do] Workbook: Deciding to Go Pro + 2 Exercises

  • 5

    Module 3

    • Creating Systems for Your Art Business

    • [Read] Creating Systems to Organize your Art Business

    • Time Management

    • Time Audit

  • 6


    • [Read] BONUS: An Introduction to Copyright for Artists

    • [Read] BONUS: How to Write a Business Plan

  • 7

    Next steps

    • More Resources for You

    • Before you go...


International Artist

Cat Tesla

Cat Tesla is an award-winning artist who is represented by galleries in the U.S. and U.K. Cat started teaching in-person workshops and due to the demand, began offering them online so that artists around the world could participate. Cat lives and works from her studio in Atlanta, Georgia. Tesla believes that anyone can be a great painter or establish a successful art business, they just need someone to show them how.

Professional Artist

Julie Schumer

Julie Schumer is a self-taught artist whose work is shown in galleries across the United States and is in many private collections. Julie lives and works in Santa Fe, New Mexico. She has been teaching expressive painting workshops for a number of years and has found it thrilling to help painters learn new skills, gain confidence, and become excited about their painting journey. Now her courses are offered in an online format which enables those in distant lands to participate.

Start Right

Get your art business set up correctly both from a legal and mental standpoint. Establish the foundation and dream big!

The Course Includes:

  • Private Facebook Community: Connect, share your work and interact with your instructors and fellow artists! [$497 Value]
  • Monthly LIVE Zoom Q & A sessions with Cat & Julie [$1200 Value]
  • PLUS these 2 BONUSES: An Introduction to Copyright for Artists and How to Write a Business Plan [$200 Value]
  • Art Clinics: Learn from real-life experiences when things go wrong [$97 Value]

  • TOTAL VALUE = $1994

Testimonials: See What Other Artists Have to Say About this Course

A Well Strategized Course!

Joan A.

I was rewarded with well-strategized content and modules which informed me of everything, including what I would have not thought to ask about. Plus, it was fun - - the Zooms were great, and the Facebook group was fantastic. I am grateful.

Glad I Didn't Skip This

Carol T.

I thought I knew about sole proprietorships vs corporations and copyright law. Turns out I didn't know what I didn't know. The financial planning and dreaming big helped me focus on what I want MY art business to look like. Excellent course!

By the end of this course you will:

  • Part I

    Identify/how to overcome self-limiting beliefs, Create your Desire Board, Prepare yourself financially to step into your art business

  • Part II

    Learn about the different business structures you can choose from to set up your business, Learn how to manage sales tax, business licenses and what the characteristics of a professional artist versus a hobbyist are for tax purposes, Create systems to organize every aspect of your art business such as your inventory, photographs, contacts, bios, and artist statements

  • Part III

    Learn effective time management techniques, Learn how to write a business plan, Gain a basic understanding of copyright issues for artists


There are 3 other courses in the Business of Art Suite, or sign up for all 4 and SAVE BIG!

7-Day Money Back Guarantee

[Cancel anytime during the first 7 days of the course (counting from the date of your first course sign-in) and receive a full refund. No questions asked.]

7-day money back guarantee


  • How long will I have to finish the course?

    You will have full access to the course for 1 year and to the Facebook community for as long as you wish.

  • Do I have access to the entire course all at once?

    Yes! We encourage you to work through the course in order since that's what we'll be discussing on the Zoom calls.

  • Can I view Modules that interest me?

    You can watch the course in any order you wish.

  • What do I do if I have technical issues accessing the course?

    If you have technical issues getting into the course: Send Julie and Cat an email to and we will resolve your issue as quickly as possible.

  • What is your refund policy?

    Upon request, you will receive a full, no-questions-asked refund within 7 days of starting the course.